In this blog our Funding Officer, Will, explores how a corporate partnership could enable your charity to expand its impact, reach more beneficiaries, and amplify its efforts in making a positive difference.
Corporate fundraising is a collaborative and strategic approach that enables charities to harness the resources, expertise, and networks of the corporate sector. It involves identifying corporate partners that have the same values and mission as your charity and proposing how a partnership could help you both to achieve your goals. The aim is to develop a mutually beneficial relationship whereby the company will invest its resources, time, and expertise in advancing your organisation's mission and objectives.
Before starting any corporate fundraising campaign, it is important to think about the ethical implications such as how the corporation makes their money and whether any conflicts of interest may arise as a result. Additionally, there needs to be clarity on what the partnership will provide on both sides so that both parties are on the same page.
There are a variety of different ways to benefit from a corporate partnership, such as direct financial contributions, event sponsorships, in-kind donations, and employee volunteering programmes where employees hold a fundraiser for your organisation or do some pro-bono work. If you’re looking for this kind of support, be sure to visit our volunteering website sparkachange.org.uk.
A top tip for corporate fundraising is to emphasise the mutual benefits by framing it as a strategic partnership that can help both parties to achieve their goals. These types of programmes can enhance brand reputation leading to improved customer loyalty.
Communicating impact is another important factor of corporate fundraising, and this can be done by sharing success stories, case studies or reports. Providing regular updates on the progress and outcomes of the projects that are being funded by the corporate partner will show them that their donations are making a real difference to the communities that you serve. This can be done through the use of storytelling, a topic covered in this blog.
If this is something you would like to consider and you would like our advice on how to develop your corporate fundraising, please contact us.
