Find and shape the stories to make funders lean forward, and the people you serve feel seen.
Your organisation is doing extraordinary things. But when it comes to telling funders, trustees and the communities you serve about it, does the story do justice to the work you do?
The stories you need are already there – you just need to know where to look, and how to shape them for the people who need to hear them.
In this free Lunch & Learn, Narrative Consultant and Coach Dominic Weston draws on more than 20 years of television storytelling — from four-minute inserts for The One Show to feature-length episodes of the global hit series River Monsters — to share the practical tools and tips that make stories land.
We’ll explore:
- Finding your stories: They’re already there — learn where to look
- Knowing your audiences: The same story, shaped differently, unlocks funders, trustees and service users
- Shaping & delivery: Practical tools and techniques to take away and use immediately
You’ll leave the session with techniques you can use straight away.
About the trainer
Dominic Weston spent over two decades in television finding and shaping stories that hold audiences’ attention — including as a director and producer for the BBC, National Geographic, and Sky. Now, as founder of Pericline, he brings those same skills to businesses, charities, social enterprises and community groups with powerful stories to tell, and the world to tell them to.
Free tickets are solely available to VCFSE staff and volunteers from organisations operating in Somerset, and will be of particular interest to those with marketing, communications or grant-writing responsibilities for their group or organisation.
